Unified Design System
Challenge

This Challenge is that explore to unified new Oath ad platform design language.
It shows my processing that how to generate idea, cooperate with research
and explorations for new Ad product design system.





Research

Thinking of the products you work on, which five words best describe what the experience should be?

- Unified Design System Team + User Research Team Work -

Product Mangement

  • 37.5%
    Efficient
  • 29.17%
    Organized
  • 25%
    Consistent
  • 20%
    Clean
  • 20%
    Effective
  • 20%
    Insightful

Design

  • 40.91%
    Intuitive
  • 36.36%
    Efficient
  • 27.27%
    Insightful
  • 22.78%
    Organized
  • 17.78%
    Consistent
  • 14.48%
    Modern

Engineering

  • 66.67%
    Efficient
  • 33.33%
    Innovative
  • 33.33%
    Informed
  • 33.33%
    Modern
  • 33.33%
    Customizable
  • 33.33%
    Concise

Design Principles

- Unified Design System Team work -
Focused
Powerful, Actionable, Multifaceted
Simple
Intuitive, Efficient, Human
Crafted
Clean, Modern, Elegant

The ideal experience for me is to work with a tool that looks modern , inviting, friendly and visually appealing. I would expect to see consistency in both interactions and visual patterns as well as a coherent design system. Also, I think it's very important in our business to have a tool that is trustwothy so that users would feel safe to spend their time and money with us and would trust us to help them achieve their business goals.

Author image
Eric Warner Demand

A simple but deep interface - allows users to drill deeper and deeper as needed, but is never overwhelmed with everything all at the same time.

Author image
Heather Wilson Supply

From a design standpoint, the platform should be easy to use and effective as a tool, hence Intuitive, Friendly and Elegant. I interpret Friendly both to mean inviting in a "I want to click around in this product" kind of way and approachable in a "Uses human-centered language and isn't overwhelming" kind of way.

Author image
Monica Anderson Horizontal

visualizations of abstract words

- individual work -

Powerful

Strong robust framework with multi perform functionality and features.

Actionable

Clearly guides and empowers the users to perform a specific task.

Multifaceted

A versatile tool with various features and functionalities which, facilitate users needs.

Intuitive

Feels natural and is easy to use and understand.

Efficient

Well-organized, productive and effective, practical and smart.

Clean

Uncluttered and minimal design with a great attention to details.

Modern

Contemporary, minimalist and less is more approach in design.

Elegant

Graceful, luxurious and refined design.

MoodBoard

Mood Board & Shape Explorations

- individual work -

Clean, Modern, Elegant, Efficient

Simple, Clean, Actionable

Powerful, Elegant

Actionable, Clean

Clean, Modern, Elegant

Simple, Clean, Actionable

Multifaceted, Actionable

Actionable, Clean




Analysis

Oath Ad Platforms Layout Analysis

- individual work -

Exercise

Mood Board Applications

- individual work -